Background
I ran direct ad sales at Perry Street Software (SCRUFF and Jack'd) for eight years, growing annual revenue from $75K to $4.8 million by building a base of advertisers, primarily healthcare, that valued the audience: pharmaceutical brands, community health centers, telehealth providers, and IRB-approved research studies recruiting participants.
Before that, four years as a senior physician recruiter at Olesky Associates, opening hospital and FQHC accounts. I was also an independent media ad sales consultant, regional director for a national publisher, general sales manager for an alt weekly, and more. I've built sustainable ad revenue departments by understanding the KPIs that advertisers use to judge publishers.
Experience
- PHSource.com LLC, Principal, 2025–present
- Perry Street Software (SCRUFF & Jack'd), VP of Advertising, 2018–2026
- Lee Frankl Consulting, Principal, 2017–2018
- Hampshire Council of Governments, Deputy Director, 2015–2016
- OLB, Inc. (Manhunt), VP Sales and Marketing, 2012–2015
- Olesky Associates, Senior Physician Recruiter, 2008–2012
- Phoenix Media Group, General Sales Manager, 2006–2008
- PRIMEDIA / Consumer Source, Publisher, Regional Advertising Sales Director, 1999–2005